TK MAX Spring & Summer - Social Ads Campaigns

Brief

The team at TK Maxx London brought me in to create a series of social posts

for their Spring and Summer campaigns.

The direction: a playful take on 1950s glamour, celebrating the joy and

indulgence of shopping with a surreal, humorous twist.

The Process

A series of short, witty stop-motion animations built around humour

and visual punch.

Drawing from retro references, each piece turned everyday shopping

moments into quirky, surreal micro-stories designed to grab attention

and entertain.

Content was created as a flexible system, ensuring consistency across

multiple posts and formats.

Result

Strengthened TK Maxx’s visual identity on social, delivering consistent, engaging

content across digital platforms throughout the Spring/Summer campaigns.