TK MAX - Spring & Summer Social Campaigns
Brief
The team at TK Maxx London brought me in to create a series of social posts for their Spring and Summer campaigns.
The direction: a playful take on 1950s glamour, celebrating the joy and indulgence of shopping — with a surreal, humorous twist.
The Process
A series of short, witty stop-motion animations built around humour and visual punch.
Drawing from retro references, each piece turned everyday shopping moments into quirky, surreal micro-stories — designed to
grab attention and entertain. Content was created as a flexible system, ensuring consistency across multiple posts and formats.
Result
Strengthened TK Maxx’s visual identity on social, delivering consistent, engaging content across digital platforms throughout
the Spring/Summer campaigns.
