Heineken - Music Festival Teasers & Cool Timers OOH campaign

Brief

Heineken commissioned Summer Festival Teasers and a motion campaign,

Cool Timers, spanning social ads and OOH.

The goal: create bold, high-impact visuals that capture attention across

fast-moving digital platforms and large-scale outdoor screens.

Process

Summer Festival Teasers: Video and motion approach focused on energy,

timing, and visual clarity.

Cool Timers Campaign: To show, in real time, how long a beer stays perfectly

fresh based on the temperature of each specific location.

The system was driven by an algorithm combining ambient temperature

with beer heat-loss rates, requiring a visual language that could

adapt dynamically while remaining consistent and on-brand.

Special attention was given to scale, contrast, and timing to ensure visibility

and impact across large-format digital screens.

Result

The Summer Festival Teasers combined high-energy visuals with clear messaging.

The Cool Timers campaign successfully brought together technology, storytelling,

and outdoor media, reinforcing Heineken’s brand through a smart, contextual,

and highly visible execution.