Denim Fever — Retail Teaser

Brief

Together with the Austrian studio Shot Shot Shot created

a teaser for a brand launch event at Kastner & Öhler in the city of Graz.

The goal: develop a playful, cinematic piece inspired by a fake B-movie

capturing attention while setting the tone for the event.

Process

The concept leaned into humour and exaggeration, embracing

the aesthetics of low-budget cinema with a fashion twist.

Miniature sets were built to recreate a stylised version

of the city of Graz, turning the environment into a crafted,

almost surreal stage.

Denim became the protagonist moving through these scenes

in unexpected ways, blending storytelling with texture and attitude.

Developed while working at Shot Shot Shot, my role spanned

across the full creative process from collaborative concept development

and research, to costume creation for the characters, photography,

illustration, and the production of selected 2D scenes used in the film.

Result

A fun, character-driven teaser that stands out through its narrative

and visual approach.

The film successfully captured the playful spirit of the brand,

while creating a memorable visual hook for the launch event.