Denim Fever — Retail Teaser

Brief

Together with the Austrian studio Shot Shot Shot created a teaser for a brand launch event at Kastner & Öhler in the city of Graz.

The goal: develop a playful, cinematic piece inspired by a fake B-movie — capturing attention while setting the tone for the event.

Process

The concept leaned into humour and exaggeration, embracing the aesthetics of low-budget cinema with a fashion twist.

Miniature sets were built to recreate a stylised version of the city of Graz, turning the environment into a crafted, almost

surreal stage.

Denim became the protagonist — moving through these scenes in unexpected ways, blending storytelling with texture

and attitude.

Developed while working at Shot Shot Shot, my role spanned across the full creative process — from collaborative concept

development and research, to costume creation for the characters, photography, illustration, and the production of

selected 2D scenes used in the film.

Result

A fun, character-driven teaser that stands out through its narrative and visual approach.

The film successfully captured the playful spirit of the brand, while creating a memorable visual hook for the launch event.